Did you know that 80 percent of all purchasing decisions happen in-store? That makes packaging design as important as the product itself. It may make or break the sale. More than just a decoration, packaging design is all about innovation, visibility, content and appeal. Your packaging will most likely be the first introduction a consumer has to your product and we all know how important first impressions are. The fact of the matter is, no one is going to try your product if the packaging is not appealing and different from the competition.