“Brand-building is the key to enhancing an SME’s competitiveness and profitability,” said David Ogilvy.
Over the years, India has been experiencing rapid economic change as various sectors have undergone greater development. In a business environment filled with opportunities and challenges, brand-building may be the direction SMEs and start-ups need to take to enhance their competitiveness in the dynamics of the changing market.
The entrepreneur market has undergone a sea of change today. Earlier only those who belonged to family businesses ventured into doing business and licenses to run a specific business also played a large part in creating new entrepreneurs. But everything has changed today.