We, at Ideal Branding, create that unique identity for your brand. It all starts with the logo – a symbol, a clear identifiable graphic representation of you. A logo defines your brand, it creates a space for you in your customer’s mind. It represents what your brand stands for, your value systems and corporate philosophies that make you uncommon.
We believe that an effective logo is distinctive, appropriate, practical, graphic, and simple in form and conveys the intended message. In other words, it should follow five basic principles of logo design – simple, timeless, memorable, versatile and appropriate. We treat logo design as a specialized science that goes beyond an impressive aesthetic, it will help you align all your communication platforms with a singular identity. We not only create formidable brand identities but also develop guidelines to protect them.
We adopt a process-oriented logo design approach. Though conventional, it helps us get on track straight away.
No matter what the rules are, they surely don’t hold us back in letting our imagination go wild. By asking you the right set of questions, we understand your product and the company’s vision methodically. Then we sketch, explore and create. Then we repeat. Then we repeat again till we get it right. It is this perseverance for the perfect design that made us what we are today. We understand that logo designing and branding will have different roles that together form a perceived image of the brand. Hence, we create new-age logos that work independently and also adapt seamlessly into the branding framework.