A strong brand creates a personality and an identity for the restaurant. A brand tells customers what a restaurant is all about.
It sets the restaurant apart from its competitors and creates a corporate personality. When done well, a brand gives visual and emotional cues to potential customers. A brand can boost name recognition and creates an expectation for the dining experience to attract people who are looking for something specific. If the food is good, the brand will help customers remember and recommend the restaurant. Developing a brand and using it to his advantage can give a restaurant owner a competitive edge.
Idli Dosa Restaurant Branding by Ideal Branding Hyderabad. Restaurant branding USA.