Brand Identity Design

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Goldfish Abode Pvt. Ltd. Is a construction firm with an aim to build thriving communities enjoying a high quality of life. Driven by strong values and corporate ethos, the company is behind exceptional projects across Telangana and Andhra Pradesh.

Task 

Goldfish is a business house with diverse business interests including travels and real estate. The company was looking for a branding partner for a complete corporate identity makeover. More importantly, they were looking for a group logo that was simple, elegant, inspiring and very international. When they approached Ideal Branding, they had already seen a couple of other agencies and were short of time.

Solution

Having fully understood the client’s requirement, Ideal Branding devised an array of simple, yet conceptual solutions that reflected the brand’s vision. Out of the 5 different options presented, client instantly connected with a Black & White solution where the first letter from the word ‘Gold’ and first letter from the word ‘Fish’ dramatically linked to make a classy brand emblem. This was further enhanced by subtle and contemporary typography. Overall, the design successfully translated the group’s vision, perspectives and forward-thinking approach into a smart, unique identity.

Ideal Branding delivered the complete corporate identity along with internal and external signage solutions.

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