WHY IS BRANDING IMPORTANT?
Without BRANDING, your product remains a product only you know about.
And that is never good for business.
To distinctively carve an identity for your business over your competitors, you need to instil a sense of confidence, trust and desire in the mind of your audience. Any product or service cannot be sold by itself unless there is a story behind it. Take any popular brand you know or have heard of – Nike, Tanishq, Adidas, Google, Apple, Amazon, etc. – through print and visual medias, they have all crafted a unique story, a set of unique values and customer ethics that they stand by, and that we customers identify them for.
What values does your brand exemplify? In your absence, what message does your brand stand up to? Most importantly, how does your brand stand out from the rest of your competitors?
Branding must involve a well thought out plan on the logo of your business, the design and format, the brand vision and mission, and the communication model you choose to work with. All this and more, when done skilfully, will ensure that your business is not just another entry in the field but has a unique flavour to it.
CONSUMERS TRUST BRANDED PRODUCTS
This is 2022, and in this highly globalised world where choices define our worlds, a recent survey on buying patterns clearly indicated that more than 60% consumers preferred buying branded products over local, less familiar ones. There’s no substitute for familiarity!
BRANDING STRENGTHENS YOUR BUSINESS
Every businessperson will agree on how investing in branding strategies will directly enhance both the internal and external value of your business by boosting its reputation and trust not just for customers but also for your potential investors. The way to grow your business is to broaden your base.
YOUR BRAND SPEAKS TO THE WORLD
In an age of creativity and connectedness, make your brand speak to the world so that people can instantly connect with and recognise you. The more confidence your brand attracts, the more it sells. The more it sells, the more impactful it becomes.
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